The aim for the majority of website operators is to achieve a flow of free traffic and that means getting your website displayed on the first page of the natural search results for the main search engines, including the big three of Google, MSN and Yahoo.
Some years ago this was reasonably easy even in quite competitive markets but now it has become very much more difficult as the Internet has grown rapidly and the search engines are now increasingly sophisticated in their assessment of website and their determination of just which websites ought to be given prominence in their listings.
Search engine optimization is a complicated business today and entire books have been written on this subject. One thing, however, which virtually all of the experts agree upon is the importance of slowly and steadily gaining links to your website and one of the most effective ways to do this is by writing articles and submitting these to a variety of article directory websites. But, there is a right way and a wrong way of doing this.
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Your starting point is to write a number of articles on various topics related to the theme of your website, with every article being accompanied by an 'about the author' box which provides anchor text links back to your website. In this brief article we will assume that you are familiar with the ins and outs of article writing and do not intend to look at this particular subject. In this article we are going to focus upon how to submit your articles to the article directory sites.
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Opinions are mixed here and, as with most things in the world of SEO, you will be well advised to try various approaches and carefully document what you do and the results you get. Once you have gathered sufficient data you will find that it is a fairly simple thing to see precisely what works and what does not. An alternative is merely to listen to what others have to say on the subject but the difficulty here is that there is a mass of misinformation floating around either from people who have little or no real experience and are merely trying to sell you something or from people who want to deliberately mislead you because they see you as a possible competitor.
Your first route is to submit your articles by hand. With many hundreds of article directory sites to choose from this is not a sensible route, unless you are going to restrict yourself to submitting only to the main, established and high traffic directories. This is possible and there are many people who feel that this is the best route because they would argue that most article directory sites have little standing as far as the search engines are concerned and so few visitors that they are not going to attract traffic to your articles and not do a great deal to get your articles picked up and distributed to other websites.
Your second route is to submit your articles to a large number of directories which means either making use of a submission service or some form of submission software.
There are several submission services available, however, only a small number will provide you with a satisfactory service and give you the confidence that your articles will be submitted to a specific list of directory sites within a reasonable time frame. The problem with these services is that they require you to commit yourself to an ongoing monthly or annual payment and they are often extremely expensive.
TurningWhen it comes to submission software, there are once again a variety of choices available from the very costly to the extremely reasonable. If this is an option which appeals to you then you need to check out various options and should look carefully at precisely what each product will and will not do. For instance, does the software semi-automate or fully automate the submission process? How many article directory sites can you submit to? Can you add your own directories to the submission process? Are you provided with a submission record so that you are able to see easily how successful every submission has been?
A final consideration is whether or not you ought to submit the same article to the directory sites, or ought to create a series of 'unique' articles from your base article so that every directory receives a different version of your article? A lot of people will tell you that it does not matter and that the present debate about duplicate content is overblown. Others however will tell you that, while it may not seem to be important in the short run, in the longer term the search engines will discount many of your links as they find them to be from identical articles. Again the secret is to test for yourself and see just what sort of results you get.
If you do decide that submitting unique articles is the right way to go then you will have to investigate the wide range of article rewriting software available. Once more take the time to look at each program very carefully. The vast majority of programs are extremely fast and easy to use, but also create what are obviously 'machine' written articles. However, there are some programs available which, despite the fact that they require a bit more work, create some first class results. You can also get some programs which will not simply create unique articles but also 'package' them for import into some of the article submission programs.
There is no doubt that submitting articles does work when it comes to building links to your website and will bring you free search engine traffic. However, you do need to setup a submission process which fits in with your work routine and budget and this means testing and tweaking the system until you get the results you want.
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