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Video Game Market Statistics

Video Game Market Statistics
Published by: jack 2009-01-08

I would like to know the following about the video game market (please provide links or quote sources). I am only interested in PC games, PlayStation 2, XBox, GameCube, and portable game devices such as the PSP and Gameboy. I am not interested in web games or cell phone games, so if possible please exclude these from the data. 1. No of gamers in the US. 2. Average number of games that gamers own. 3. Average number of game purchases per month. 4. Median price for video games. 5. US gamer demographic profile - Age, gender, location, income level, education 6. Size of US gaming market. 7. Average rate of growth for US gaming market.

Hello Blitz_2005, The Entertainment Software Association provides a wealth of data, statistics and information regarding the Video Game Market. ?The U.S. computer and video game software sales grew four percent in 2004 to $7.3 billion -- a more than doubling of industry software sales since 1996.? ?Seventy-five percent of American heads of households play computer and video games.? ?In 2004, more than 248 million computer and video games were sold, almost two games for every household in America? ?The average game player is 30 years old and has been playing games for 9.5 years? ?The average game buyer is 37 years old. In 2005, 95 percent of computer game buyers and 84 percent of console game buyers were over the age of 18.? ? Eighty-three percent of all games sold in 2004 were rated "E" for Everyone or "T" for Teen.? ? Eighty-seven percent of game players under the age of 18 report that they get their parents? permission when renting or buying games, and 92 percent say their parents are present when they buy games.? ? Forty-three percent of all game players are women. In fact, women over the age of 18 represent a greater portion of the game-playing population (28 percent) than boys from ages 6 to 17 (21 percent).? ? In 2004, 19 percent of Americans over the age of 50 played video games, an increase from nine percent in 1999.? ? Forty-two percent of game players say they play games online one or more hours per week. In addition, 34 percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002.? Source: Entertainment Software Association http://www.theesa.com/facts/top_10_facts.php ---------------- Game Player Data ---------------- How Many People Play Computer and Video Games? Who Purchases Computer and Video Games? How Long Have Gamers Been Playing? Will Gamers Keep Playing? Who Plays Computer and Video Games? For Computer Gamers... For Console Gamers... What about Women Gamers? How Much Time Is Spent Playing Games? How many Gamers Play Games Online? Who Plays Games Online? What Other Activities are Gamers Involved In? Read the answers and view pie charts for the above questions here: http://www.theesa.com/facts/gamer_data.php ------------------ Sales & Genre Data ------------------ What Were the Top-Selling Game Genres in 2004? What Kinds of Games are Played Online Most Often? Historical Sales Figures 2004 Industry Sales Information 2004 Sales by ESRB Rating: Graphs and Pie Charts available here: http://www.theesa.com/facts/sales_genre_data.php --------------------------------------- 2005 SALES, DEMOGRAPHICS AND USAGE DATA --------------------------------------- Title: ESSENTIAL FACTS ABOUT THE COMPUTER AND VIDEO GAME INDUSTRY ?The Entertainment Software Association (ESA) released its 2005 Essential Facts About the Computer and Video Game Industry at E3 on May 18, 2005. The annual research was conducted by Ipsos-Insight for the ESA. The study is the most in-depth and targeted survey of its kind, gathering data from almost 1,500 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software.? Who Plays What? Who Plays Computer and Video Games? Who Buys Computer and Video Games? How Long Have Gamers Been Playing? How Long Do Gamers Expect to Continue Playing? 2004 Computer and Video Game Sales by Rating What Were the Top-Selling Game Genres in 2004? What Were the Top-Selling Games of 2004? What Else Are Gamers Doing? Parents and Games Who Plays What? Online and Wireless Games How Many Gamers Play Games Online? Who Plays Games Online? What Kind of Games are Played Online Most Often? How Many Americans Play Games on Wireless Devices? What?s the Bottom Line? Sales Data Recent Sales Information (2003 and 2004) How Many Games Sold 500,000 or More Units in 2004? Historical Sales Information (1996 ? 2004) How Many Americans Expect to Buy Games in 2005? Download complete report here: (16 pages) http://www.theesa.com/files/2005EssentialFacts.pdf Parents & Games http://www.theesa.com/facts/parents_games.php ===================================================== ?According to leading marketing information provider, The NPD Group, Annual 2004 U.S. retail sales of video games, which includes portable and console hardware, software and accessories, saw sales of over $9.9 billion - a decline of less than one percent when compared to $10 billion in Annual 2003. However, while dollar sales were down slightly, total industry unit sales were up 4 percent over the same period last year. Sales remained strong, thanks in large part to the console software, portable game software and portable game hardware categories, which saw dollar sales percentage increases of 7 percent, 11 percent and 10 percent, respectively. For the first time ever, sales of portable software titles broke the $1 billion mark. Total software sales also continued to set new records, with sales exceeding $6.2 billion, an increase of 8 percent in overall sales when compared to $5.8 billion in 2003. For 2004, console software, portable game software and portable game hardware also experienced healthy unit sales increases of 8 percent, 13 percent and 9 percent, respectively.? NPD Funworld: January 18, 2005 http://www.npdfunworld.com/funServlet?nextpage=pr_body.html&content_id=2076 ------------------- Video game consoles ------------------- The dominant consoles in 2004 were: Microsoft Xbox Nintendo GameCube Sony PlayStation 2 ---------------------- Handheld game consoles ---------------------- The dominant handheld consoles in 2004 were: N-Gage - In early 2005 the N-Gage falls off the console charts Nintendo DS - Released first in the United States on November 21 Nintendo Game Boy Advance SP PlayStation Portable - Released in Japan on December 12 Answers.com http://www.answers.com/topic/2004-in-video-gaming ----------------------------------------------------------------------- See the top 10 video game titles ranked by total U.S. units April 2005 here: http://www.npdfunworld.com/funServlet?nextpage=trend_body.html&content_id=2148 ----------------------------------------------------------------------- Increased spending planned for software and hardware purchases ?The video game industry appears to have strong momentum going into the second half of 2004. Half of all respondents stated that their purchases for software?increased a lot? or ?increased somewhat? in the last 12 monthsand a of all respondents stated their purchases for hardware, have ?increased a lot? or ?increased somewhat? over the last 12 months.? E-Poll http://www.epoll.com/reports/E-Poll-Gigex-Study.pdf ----------------------------------------------------------------------- Accoding to a Gamedaily and E-Poll study on purchasing and lifestyle habits of mainstream, casual and hardcore video gamers, the majority respondents plan to increase spending on video games. ?Gamers not only increased their video game purchases in the past year, but more importantly, over half plan to increase software spending and over one third plan to increase hardware spending over the next six months, into the 2004 holidays season.? 76% of gamers state that price is very/somewhat important in deciding what game to buy. Game Daily: June 22, 2004 http://www.gamedaily.com/press/release.asp?rd=%2020040622 ----------------------------------------------------------------------- ?Otonafami reports that the average PSP owner in Japan owns one to three games for the handheld; 27 percent said they owned one game, 25 percent said they owned two games, and 23 percent said they owned three games. The statistics for the DS were a bit different, with 23 percent of its owners saying that they owned more than six games for the handheld. Curiously, two percent of the users for both the PSP and DS said they had no games, which makes one wonder what they play.? SURVEY RESULTS Q: How many Games do you have? PSP: None: 2% One game: 27% Two games: 25% Three games: 14% Four games: 8% Five Games: 10% More than six games: 11% DS: None: 2% One game: 16% Two games: 20% Three games: 19% Four games: 12% Five games: 8% More than six games: 23% GameSpot: June 2005 http://www.gamespot.com/news/2005/06/23/news_6128046.html ----------------------------------------------------------------------- According to a Nielsen Entertainment survey, men spend more on computer games than they do on music. ?It also found that games are starting to attract significant numbers of players beyond the core target market of males aged eight to 34.? ?Almost a quarter of gamers, 24%, are over 40 years, said the report.? ?It found that 40% of US homes own a PC, game console or handheld gaming device. Almost a quarter of these, 23%, own all three types of gaming gadget and the vast majority of gamers, 89%, do their playing via a console.? ?The PlayStation 2 is the most popular console with 57% of gamers owning one compared to 39% with an Xbox and 27% with a Gamecube. A small, fanatical number, 8%, own all three consoles.? BBC News: 8 April, 2005 http://news.bbc.co.uk/2/hi/technology/4423365.stm ----------------------------------------------------------------------- Game Purchase Frequency 5 or more a month 3.30% 3 or 4 a month 3.60% 1 or 2 a month 19.10% One every two months 26.50% Less than one every two months 40.00% Never buy games 7.50% Source: Zelos Group Zelos Group Survey: What Do Gamers Want? Everything Electronic Gaming Business, Nov 19, 2003 http://www.findarticles.com/p/articles/mi_m0PJQ/is_16_1/ai_110317816 ----------------------------------------------------------------------- Game ownership ?Heavy players reported owning more games (23 on average) and spending more on them ($500) than light players (17 games on average; $410). Extensive collections of +50 games were owned by a large number of heavy players (17 per cent) and a small proportion of light players (9 per cent).? 2005 Media Awareness Network Video Game Culture: Leisure and Play Preferences of B.C. Teens http://www.media-awareness.ca/english/resources/research_documents/studies/video_games/vgc_summary_findings.cfm?RenderForPrint=1 ----------------------------------------------------------------------- The "Digital Gaming in America Survey" ?For those who consider themselves "core gamers," they talk about video games approximately three hours a week, almost three times as much as average video gamers, spend $96.9 a month on video games alone, almost six times the average gamer, and plan to buy 3 games in the next 60 days, five times the average gamer. And 86 percent say they have purchased a game after renting it ?Core gamers" also have distinct shopping habits. 60 percent buy used games and 42 percent trade in old games for store credit, while only 5 percent of video gamers have sold a game on Ebay.? ?28 percent of total video gamers purchased games at Wal-Mart, up from 26 percent in 2001, edging out Best Buy as the retail outlet of choice with only 16 percent of gamers, down from 19 percent in 2001.? Gaming Age: 2002 http://www.gaming-age.com/news/2002/8/12-31 ----------------------------------------------------------------------- According to a recent study conducted by IGN Entertainment video and computer game enthusiasts are spending 700 dollars a year on games software. Other findings: ?While 90 percent of the consumers studied still purchase titles at brick and mortar stores, nearly one-third report they are now also regularly purchasing products online.? ?Spend more than $700 a year: $341 on console titles, $233 on PC games and another $140 for accessories.? ?Video game rentals are a popular way for gamers to decide if they want to invest the money to own a title. More than 50 percent of the respondents rent video games, on average about 11 games per month. More than 60 percent of those who rent games say they eventually purchase the title they rented.? TMC Net : March 28, 2005 http://www.tmcnet.com/usubmit/2005/Mar/1128592.htm ----------------------------------------------------------------------- Average price: 50 dollars A new, in-demand video game release can cost upwards of $50.00. http://www.familymatters.tv/level_3/moneysaver/gamefly.htm The average price of a video game in 2003 was $30.70 http://techdirt.com/articles/20041221/1655243_F.shtml Fifty dollars. The usual price of a game, http://www.tokidokijournal.com/tokidoki/viewtopic.php?t=486 6 games at $50 each http://www.geek.com/news/geeknews/2005Mar/bga20050330029799.htm $50 on a new video game http://collegian.kenyon.edu/article.php?id=2481 ----------------------------------------------------------------------- Price Differences ?Average prices for video games at Target Corp., Toys R Us Inc. and Wal-Mart Stores Inc. were 5 percent to 10 percent higher than online retailer Amazon.com, whose prices before shipping were the lowest among the top eight video game retailers.? ?Target's average prices were 9.5 percent higher than Amazon's, excluding shipping. Toys R Us sold games at a 9 percent premium to Amazon and Wal-Mart's premium was 6.2 percent, while Circuit City prices ran 5.4 percent higher.? Wal-Mart is currently the No. 1 seller of new video games, with about 23 percent market share. MSNBC: June 29, 2005 http://msnbc.msn.com/id/8409492/ ----------------------------------------------------------------------- 1UP.COM 2005 USER STUDY HIGHLIGHTS Video gamers own 69 video games and play video games 20 hrs/week PC gamers own 35 PC games 63% plan to purchase a new gaming device in the next year They plan to buy: Sony PSP 75% Sony PS3 68% Xbox 360 58% Nintendo Revolution 38% Nintendo DS 27% VIDEO GAMERS: Plan to purchase 4 more games in the next 60 days Plan to spend $142 on video games in the next 60 days Rent 3 games /month from retail stores (of those 88%who rent) PC GAMERS: Bought a PC game in the last 60 days Plan to spend $55 on PC games in the next 60 days http://gamegroup.ziffdavis.com/online/online.qfacts.html ----------------------------------------------------------------------- The PEW INTERNET & AMERICAN LIFE PROJECT provides a free report titled: Gaming technology and entertainment among College students Date: July 2003 (14 pages) Download here: http://www.pewtrusts.com/pdf/pew_internet_gaming_0703.pdf ----------------- FEE BASED REPORTS ----------------- Video Game Market RocSearch March 1, 2005 22 Pages http://www.marketresearch.com/product/display.asp?productid=1103586&SID=79115056-320455863-397342599 Games Consoles in the United States Datamonitor March 3, 2004 15 Pages http://www.marketresearch.com/product/display.asp?productid=1039658&SID=79115056-320455863-397342599 Other reports: http://www.npd.com/dynamic/store.fun.content.html -------------------------------------------------------------------- Search terms used: Video gamers Video game market demographics Video gamers poll OR survey Video Game Purchase Frequency video game ownership I hope the information provided is helpful. Best regards, Bobbie7

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