Five Keys For Marketing Your Book

The key to the success of your book lies with marketing. If you don’t market your book, you won’t sell many copies. If you don’t sell many copies, you don’t have the cash to continue writing. So… you MUST learn to market your books effectively!

In marketing, you must understand that perception is reality. The image you create through the perception of the public and media determines the success of your publicity. Luckily, this isn’t very difficult if you know what to do and how to do it.

Here are few guidelines to help create a positive marketing image for any book:

1. Belief: To create a positive perception and convince the media to publicize your book you must believe that your idea will become successful, even if others don't. Jack Canfield and Mark Victor Hansen, co-authors of Chicken Soup for the Soul,® were turned down by 144 publishers who didn't believe in their idea. But they believed in it and built it into a #1 New York Times Bestseller. Some of the best-selling books of this century were originally rejected by major publishers. If the authors hadn’t believed in their writings and persisted, the books never would have been published. Believe in your work!

2. Enthusiasm: Enthusiasm is contagious! To gain public awareness and publicity you must be enthusiastic and energetic about what you promote. Public speaker Tony Robbins is a great example of someone so enthusiastic about his ideas and products that millions believe in him. Thus, he receives worldwide media coverage. People love to be around people who make them feel good about themselves and about life. Be an enthusiastic person, and the media will be attracted to you and more likely to feature you in their publicity.