AOL Interactive Services, the Internet
division of America Online, Inc.
today announced that Provident American Corp. will become the exclusive direct marketer of medical insurance on AOL and AOL.COM.
Under the initial term of the agreement, which runs for one year following launch, Provident will make guaranteed payments to AOL totaling $8 million. If Provident extends the agreement another two years, an additional $32.5 million will be payed. AOL will also be given warrants to purchase Provident American common stock.
AOL said the new interactive site will be part of the AOL Insurance Center, with technical support provided by HealthPlan Services, which claims to be the largest third party administrator in the country.
As part of the agreement, Provident banners displayed throughout AOL.COM and AOL will link users to Insurion Inc., Provident's newly formed subsidiary that plans to offer a range of health insurance services online.
Health Business Week (2008-06-06) | NewsRx::
America's Health Insurance Plans - Many Baby Boomers Incorrectly Believe They TableMAX Holdings Llc - TableMAX and Reel Games Sign Distribution Deal
http://www.newsrx.com/newsletters/Health-Business-Week/2008-06-06.htmlHOME |
 Privacy Replaces Censorship as #1 Concern of Users
 Lycos Buys Stake in GlobeComm
| 
AOL, Provident American Sign $8M Marketing Deal