Online ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider of
Internet e-mail marketing, publishing and list management.
Terms of the deal were not disclosed.
The transaction augments DoubleClick's (DCLK) recently launched suite of
consent-based e-mail marketing solutions. Both the acquisition and the new
product line make sense; DoubleClick has lagged behind rival 24/7 Media (TFSM) in developing e-mail marketing
mechanisms.
Opt-In Email.com delivers content-based e-mail communication programs for
more than 25 clients, including online retailers, media firms, software and
hardware companies. Clients include Metro-Goldwyn-Mayer, Mail.com,
ShopNow.com, Microsoft Corp. (MSFT) and iWon.com.
Opt-In Email.com said it can deliver more than 500,000 unique user messages
per hour and to date has delivered more than 1.3 billion e-mails.
From editor@telecom-digest.org Wed Aug 21 16:31:13 2002 Received ::
Terms of the settlement include provisions requiring DoubleClick to provide .. opt-in UEFAS (United Email Federation Against Spam) > Approved List
http://mirror.lcs.mit.edu/archives/back.issues/2002.volume.22/vol22.iss001-100HOME |
ECR web cache/proxy: Frequency of Access to remote sites::
2121 : 29888482 ad.doubleclick.net : 2118 : 4293478 fb.ilike.com : 2073 www.jagtapengineering.com : 125 : 9541 images.optin.com.au : 125 : 78126
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On Monday, DoubleClick launched its e-mail strategy with a
suite of e-mail products called DARTmail. The product line is comprised of
DARTmail for Publishers and DARTmail for Advertisers, and two new media
solutions, DARTmail Prospect and DARTmail Network. Opt-In Email will be
incorporated into the DARTmail for Advertisers product, providing clients
with full-service campaign management solutions immediately.
2926 w3.org 2006 be3a.com 1737 www.w3.org 1680 live.com 1574 click ::
617 ealthfissuperone.com 612 eheyweight.com 602 doubleclick.net 596 13 orlandosentinel.com 13 originalleftyride.net 13 optin.com.au 13
http://www.surbl.org/dns-queries.counts.txtHOME |
News for me::
Yours truly has managed to acquire what is now believed to be the list of some sort of price break and have a choice on whether they can opt-in.
http://planet.chakradeo.net/HOME |
"As we have outlined in the past, our entry into e-mail marketing was a high
priority for us," said Kevin O'Connor, DoubleClick's chief executive officer.
"As a result of
this transaction, we will have the ability to immediately offer our clients
an extensive e-marketing program... Opt-In Email.com's products offers clients
highly effective tools used in building, measuring and delivering
comprehensive one-to-one marketing campaigns."
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DoubleClick Acquires Opt-In Email.com