| [London, ENGLAND] Global communications group Cable & Wireless
announced Friday the acquisition of its twenty-sixth European
Internet business in two years -- this time Hyperlink Interactive
Ltd., a U.K. agency that offers B2B digital e-commerce solutions.
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The Cable & Wireless strategy of buying small, specialist
businesses has brought it a substantial number of experts in
new technologies -- staff who would be hard to find on the
open recruitment market. Hyperlink Interactive employs 100
people, many of whom have helped design some of the first
multi-functional e-commerce sites in the U.K.
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"This acquisition will contribute to Cable & Wireless' plans
to lead in the global provision of end-to-end IP services to
business customers and moves us significantly up the value
chain," said Peter Green, president, U.K. and Ireland, Cable
& Wireless.
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Tim Jenner, managing director of Hyperlink Interactive,
explained his company's philosophy as aiming to build Web
sites that provide good returns on investment for its clients.
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"We are already ideally positioned to take full advantage of
emerging technologies and through Cable & Wireless we can
rapidly extend our capabilities and bring our expertise to
a far larger customer base," said Jenner.
Recently de-merged from Hyperlink Plc, one of the fastest
growing companies in the U.K., Hyperlink Interactive Ltd.
declared a net asset value of £1.16 million
(US $1.70 million) in its November 2000 management accounts.
As well as designing some award-winning Web sites, Hyperlink
Interactive offers managed Web hosting and consultancy and
support.
Cable & Wireless, with revenues of over £9 billion
(US $14 billion), has chosen to focus on IP for its future
growth, providing data services and solutions for business
customers. In Europe, its average one-a-month purchase of
ISPs, systems and data network integrators and Web design
agencies is building a substantial presence in the B2B sector.
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