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| Wind River Buys Into Tvia In Set-Top Deal | | Published by: cfz 2008-11-20 |
Wind River Systems, Inc. announced Friday an investment in Tvia, Inc. to jointly develop and market streaming media library, Internet appliance, and set-top box technology.
Terms of the arrangement weren't disclosed.
In addition, Tvia will distribute an evaluation copy of Wind River's Tornado integrated development environment along with Tvia's software development kits to Tvia's customers in the digital television and set top box markets.
"Through investments like this one in Tvia, Wind River Ventures is helping Wind River accomplish strategic initiatives," commented Curt Schacker, vice president of marketing and corporate development at Wind River. "By investing in companies that are effectively positioned in key markets and tying strategic agreements to those investments, Wind River can extend the reach of its software into high growth markets that are strategically aligned with Wind River."
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"By integrating Wind River's Tornado development environment with our Streaming Media Gateway Integrated Circuits and Software Development Kits, we provide our customers with a complete hardware/software reference platform,'' commented Jack Guedj, president of Tvia Inc. ``This integrated development kit enables our OEMs to start writing immediately their application software and dramatically accelerate their time to market."
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"By partnering with hardware companies such as Tvia, Wind River is helping expand the next generation set-top box and the broadband Internet Appliance market," said Jim Ritchie, director of business development and corporate strategy at Wind River. "Through strategic relationships and investments in broadband chip companies, we are able to provide our customers with new options for developing their applications. The world of smart devices is changing dramatically, and Wind River is committed to fostering innovation and expanding the value we provide to our customers and the industry."
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