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 HOME   News Gets More Interactive

News Gets More Interactive

Published by: admin 2008-11-20
[May 15] -- News Interactive, the online business unit of Rupert Murdoch's News Limited media empire, has revamped its Web site to focus on improved design and more latest news delivery.

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The new focus for the site is on content enhancement and improved readability, which will incorporate a unique online writing style and easier navigation throughout the site.

The site, which launched less than a year ago, is now one of the top three trafficked sites in Australia, according to independent research analysts IMR/Red Sherrif.

Red Sherrif data indicates that the news.com.au range of sites, which includes general news, AustralianIT, AFL (Australian Football League), careers, homes and auctions, attracts over half a million unique visitors per month and also increased the number of page impressions by 22 per cent since November last year.

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"This new version of the site continues our vision to be Australia's premier interactive news service," said News Interactive director John Beeston. "We want to give visitors a reason to return to the site throughout the day to get the latest up-to-date, focused and credible news information," he said.

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Beeston said this change is to be reflected with the hiring of several new staff who have recently been appointed.


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