| As wireless continues it reign as one of the top Net strategies, 24/7 Media venture 24/7 Europe Wednesday laid its claim to the creation of the world's first wireless application protocol ad campaign.
The three-week campaign, created for Finnish online brokerage eQ Online,
combines WAP and Short Message
Service technologies to send ads to mobile devices.
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The ad, launched last month, inserts eQ's messages into the finance channel of Finnish online business newspaper Kauppalehti Online.
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Europe, India, he added. carrier or device via WAP or mobile Internet browser. deductible as business expenses as a result of the 24/7 time the owner
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